Our Fish

We visit the vessels, the crews and the captains that catch our fish for us in Iceland every year. This is so we can maintain the relationship with the people that catch your fish to ensure that only the best possible Cod, Haddock and Plaice reaches your plates. We can even contact the vessels at sea!

All of our fish is totally traceable back to source. We can tell on what day of the year the fish was caught and who actually packed it. This is to ensure that if we do have any quality issues we can isolate where the problem is and deal with it as fast possible so we can offer our customers a consistent product that tastes delicious.


Sustainable Fishing

We only source our fish from sustainable fishing sources because we want to play our part in securing the future of fish stocks across the globe. We understand the important role we play in sourcing fish from areas that carefully manage their fish stocks by listening to the Scientists and Marine Biologists who monitor the safety of stocks on a daily basis and not those individuals or governments who are only interested in pound notes. We only listen to hard facts and not hear say.


We have built a relationship over many years with the vessels that catch for us. They are as passionate about sustaining fish stocks as we are. This is why they adhere to the strict quota system in Iceland that is introduced by the scientists to ensure that they can continue to fish safely for many generations to come.